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Vancouver, BC (Sportsbook Betting Lines) - The BC Lions have signed veteran wide receiver Arland Bruce to a contract extension. Last August, the Lions acquired Bruce from Hamilton in exchange for a third- round selection in the 2012 CFL Draft and an additional conditional draft pick.

 

"Arland was a fantastic addition last year and not only instantly gave our offense another dimension, but was also a catalyst in our coming together as a team," said Lions head coach Mike Benevides.

 

(Sportsbook Betting Lines) - A select number of the NFL's best players will be making a trip to Hawaii to participate in this Sunday's AFC-NFC Pro Bowl, though the league's annual all-star game will be lacking some of its star power once again due to a variety of factors. This will mark the third consecutive year in which the Pro Bowl will be held one week prior to the Super Bowl, thereby removing members of the New England Patriots and New York Giants that were chosen to play in Sunday's exhibition from their conference respective rosters once those teams qualified for the upcoming championship game.

 

The AFC has been hit particularly hard by the rule, as the Patriots had seven starters and eight players overall invited to Honolulu. That list included such notable names as quarterback Tom Brady, wide receiver Wes Welker and tight end Rob Gronkowski.

 

San Francisco will ultimately send six representatives to the contest, with running back Frank Gore, cornerback Carlos Rogers and safety Dashon Goldson all withdrawing after citing injuries and veteran long snapper Brian Jennings recently added as a need player. Six Green Bay Packers, headlined by quarterback Aaron Rodgers, will also be on the final NFC roster, with head coach Mike McCarthy and his staff directing the team.

 

Brady's departure elevates Pittsburgh's Ben Roethlisberger to the starting signal-caller's post for the AFC, which will be coached by Houston's Gary Kubiak, with Rogers first to lead the NFC offense before likely giving way to New Orleans record-setter Drew Brees.

 

This will be the 32nd time in the past 33 years in which the Pro Bowl will be held at Aloha Stadium, with the 2010 edition having taken place at Miami's Sun Life Stadium.

 

The NFC took a 21-20 lead in the all-time series of the Pro Bowl following a wild 55-41 victory in Honolulu last January, the second-highest scoring total in the game's 41-year history, and has now won three of the last four holdings. The AFC halted a string of two straight losses with a 41-34 verdict in Miami in 2010.

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SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

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